Allison Proffit at Bio-IT World discusses the new social media method that Acurian is using to increase awareness about clinical trials. The application, Click It Forward, runs on Facebook and MySpace was started by Acurian, it allows Facebook and MySpace members sign up, and then share the info with their friends. As a user’s friends sign up for Click it Forward, Acurian will donate money to one of 20 medical causes chosen by the user.
What do you think of Clinical Trials organizations looking to social media to increase awareness? We'd like to hear your thoughts.
Tuesday, January 27, 2009
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