Acurian, a company who focuses on patient recruitment and retention software, has introduced a new social networking app. Click It Forward is a clinical trials and awareness tool that allows users of MySpace and Facebook. It will allow a broader audience to know more about recruitment for clinical trials.
The application works like this:
People register and install the free Click it Forward application on their Facebook or MySpace page, and then spread the application exponentially by inviting their online friends to install it. In doing so, they gain points based on how many friends subsequently install Click it Forward. The more points gained, the more money that Acurian donates to a selection of preferred medical causes selected by the user upon registration. The application also integrates Google™ Earth so that users can see a dynamic, visual map of their own Click it Forward network.
Source:
Earth Times
Monday, January 19, 2009
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